HALLE, Germany (AP):Roger Federer defeated Germany’s Alexander Zverev 6-1, 6-3 to win the Gerry Weber Open for a record ninth time on Sunday.Playing in his 140th career final, Federer saved the only break point he faced and converted four of his eight opportunities to clinch his 92nd career title in 53 minutes. At 35, the Swiss player became the oldest winner of the grass-court tournament.”I played unbelievably well. I felt good and never let up,” said Federer, who dropped just nine points on his serve. “It was my best game this week. Nearly everything worked out for me.”Federer, who skipped the clay-court season after winning the Miami Open in early April, claimed his fourth title of the year, matching Rafael Nadal’s tally, and he will be seeded ahead of his Spanish rival for Wimbledon, which starts in eight days.Federer had already won the Australian Open before titles in Indian Wells and Miami in 2017.The 18-time Grand Slam champion was surprised by German veteran Tommy Haas on his return from the two-month break last week in Stuttgart, but brushed off any doubts over his form in Halle.Against the 20-year-old Zverev, who lost last year’s final to Florian Mayer, Federer raced to a 4-0 lead before wrapping up the first set in 22 minutes. Zverev created his only break chance in the opening game of the second, but, ultimately, was unable to show why he is regarded as one of the sport’s brightest prospects.”You could have been a bit nicer and allowed me a couple more points,” Zverev joked to his idol.Federer had words of affection for Zverev, who won their semi-final in Halle last year.”He’s a very nice lad. I’m very happy for him, how he’s developed in the last years. The future belongs to him,” Federer said.
1 Robin van Persie Former Manchester United and Arsenal forward Robin van Persie is on the verge of leaving Fenerbahce, according to reports in Turkey.The Dutchman has struggled to settle to life in Istanbul since moving there in the summer, while Fenerbahce president Aziz Yildirim is thought to be unimpressed by the striker’s form this season.According to Takvim, Yildirim is understood to be keen on signing Brazil striker Fred from Fluminense as Van Persie’s replacement.Fluminense are open to the idea of selling Fred for a fee of around £5m, meaning Van Persie would be free to leave the club.Despite being in the twilight years of his career, Van Persie would still attract interest from clubs in the Premier League.However, the 32-year-old is understood to be considering a return to Holland to rejoin former club Feyenoord.
FRIDAY Karaoke night, 6:30-9:30 at Vincenzo’s, 24504 1/2 Lyons Ave., Newhall. Call (661) 259-6733. SATURDAY Independence Day Story Time and craft, 10 a.m. at Barnes & Noble, 23630 Valencia Blvd., Valencia. Call (661) 254-6604. Special Olympics offers athletic training and competition for athletes with learning disabilities throughout the day at various locations in Santa Clarita. New athletes or volunteer coaches can call (661) 253-2121. SUNDAY Trail Team will meet to repair trails, 9 a.m. at Placerita Canyon Nature Center, 19152 Placerita Canyon Road, Newhall. Call (661) 250-7721. Santa Clarita Runners Club will meet for marathon training, 6:30 a.m. in the parking lot at Granary Square, 25930 McBean Parkway, Valencia. Call (661) 294-0821 or visit www.scrunners.org. Bingo will be played, 10:30 a.m. at Mint Canyon Moose Lodge, 18000 W. Sierra Highway, Canyon Country. Call (661) 252-7222. Saugus train station will be open, 1-4 p.m. at Heritage Junction in William S. Hart Park, 24151 San Fernando Road, Newhall. Call (661) 254-1275. MONDAY Emblem Club will meet, 7 p.m. at the Elk’s Lodge, 17766 Sierra Highway, Canyon Country. Call (661) 251-1500. Special Olympics offers golf lessons to athletes with learning disabilities, evenings at Vista Valencia Golf Course, 24700 W. Trevino Drive, Valencia. New athletes or volunteer coaches can call (661) 253-2121. TUESDAY Nonaerobic workout in a heated pool for joint and muscle conditioning, 10:30 a.m. at the Santa Clarita Valley Family YMCA, 26147 McBean Parkway, Valencia. Call (661) 253-3593. Santa Clarita Runners Club will work out, 6:15 p.m. at the College of the Canyons track, 26455 N. Rockwell Road, Valencia. Call (661) 294-0821 or visit www.scrunners.org. Sierra Hillbillies Square Dance Club will offer an intermediate class, 7-9 p.m. in Rooms A1 and 2 at the SCV Senior Center, 22900 Market St., Newhall. Call (661) 252-2210 or (661) 255-0463. Barbershop Harmony Singers will rehearse, 7:30-9:30 p.m. in the multipurpose room at Valley Oaks Village Apartments, 24700 Valley St., Newhall. Call (661) 259-6109 for security-door information. WEDNESDAY Learn about dinosaurs, 3:30-4:30 p.m. at the Newhall Library, 22704 9th St., Newhall. Call (661) 259-0750. Santa Clarita Sunrise Rotary Club will meet, 7:10 a.m. at IHOP, 24737 W. Pico Canyon Road, Stevenson Ranch. Call (661) 250-1023. Santa Clarita Valley Rotary Club will meet, 12:10 p.m. at Marie Callender’s, 27630 The Old Road, Valencia. Call (661) 259-7701. Santa Clarita Valley-Newhall Optimist Club will meet, 7 p.m. at La Rumba, 27600 Bouquet Canyon Road, Saugus. Call (661) 252-7313. Valencia Toastmasters will meet, 7 p.m. Call Kim Dickens at (661) 259-8567 or visit www.valenciatoastmasters.org for location. Special Olympics offers athletic training and competition for athletes with learning disabilities during the evenings at various locations in Santa Clarita. New athletes or volunteer coaches can call (661) 253-2121. Santa Clarita Noon Kiwanis Club will meet, noon-1:30 p.m. at El Torito, 27510 The Old Road, Valencia. Call Janie Choate at (661) 296-8260. Youth Chess Club will meet, 5:30-8 p.m. at 25864-G Tournament Road, Valencia. Call Jay Stallings at (661) 288-1705. Evening Kiwanis Club will meet, 6:15 p.m. at Mulligan’s, 25848 Tournament Road, Valencia. Call Amy Spencer at (661) 255-6714. Santa Clarita Runners Club will meet for tempo runs, 6:15 p.m. Call (661) 294-0821 or visit www.scrunners.org for location. THURSDAY Game Day will feature Cranium, 3 p.m. at Barnes & Noble, 23630 Valencia Blvd., Valencia. Call (661) 254-6604. The Reading Group will discuss “East of Eden,” 7-8:30 p.m. at the Valencia Library, 23743 Valencia Blvd., Valencia. Call Agnes Zagar at (661) 259-8942. Santa Clarita Corvette Club will meet, 7:30 p.m. at Marie Callender’s, 27630 The Old Road, Valencia. Call (661) 259-4675. Le Tip Business Network Group will meet, 7 a.m. at Mimi’s Cafe, 24201 Magic Mountain Parkway, Valencia. Call Lisa Eichman at (661) 297-3333 or visit www.allvalleyletip.com. Nonaerobic workout in a heated pool for joint and muscle conditioning, 10:30 a.m. at the Santa Clarita Valley Family YMCA, 26147 McBean Parkway, Valencia. Call (661) 253-3593. To submit an event for the Daily News calendar, contact Sharon Cotal two weeks prior to the event at (661) 257-5256, fax her at (661) 257-5262, e-mail her at email@example.com or write to her at 24800 Avenue Rockefeller, Valencia, CA 91355.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2Volunteer orientation, 10-11 a.m. at Placerita Canyon Nature Center, 19152 Placerita Canyon Road, Newhall. Call (661) 250-7721. Santa Clarita Runners Club will meet for a morning run, 7 o’clock in the parking lot at Starbucks, 26415 Bouquet Canyon Road, Valencia. Call (661) 294-0821 or visit www.scrunners.org. Free wellness workshop will present research about stubborn weight, fatigue and hormone imbalance, 10-11:30 a.m. at the office of Dr. Larry Cart, 24868 Apple St., Suite 101, Newhall. Call (661) 284-6233. Saugus train station will be open, 1-4 p.m. at Heritage Junction in William S. Hart Park, 24151 Newhall Ave. Call (661) 254-1275. Karaoke night, 8 o’clock at VFW Post 6885, 16208 Sierra Highway, Canyon Country. Call (661) 252-6885.
AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe Christmas Truce of 1914 proved that peace is possibleCommanders of the 3,500 firefighters battling the Day Fire focused their efforts on protecting Lockwood Valley after the fire jumped the line. The community is off state Route 33, west of Interstate 5, generally south of Frazier Park. “As many aircraft as possible, (we’ll) put up there,” said Joe Pasinato, a spokesman for the U.S. Forest Service. Costs mounting The fire, which broke out Sept. 4, had burned more than 134,000 acres by Monday, mostly in the Los Padres National Forest, and was 41 percent contained. Fighting it had cost $36.7 million, and the figure was mounting by about $1 million a day. LOS PADRES NATIONAL FOREST – As the battle against the Day Fire entered its fourth week Monday, wind-driven flames jumped over a firefighting line and headed toward Lockwood Valley. Authorities urged residents of the sparsely populated rural community to evacuate, even as evacuation advisories were lifted elsewhere in Ventura County. The fire on Monday afternoon jumped what firefighters call a contingency line, a bulldozed area with no fuel for a fire to consume. “It’s one of those things where it wasn’t anticipated, … and naturally when we build those contingency lines we make them fairly large, and we think it can hold the fire. But obviously there were some winds pushing it, and it jumped it,” said Kurt Shaefer, a spokesman for the multiagency team fighting the fire. The Santa Ana winds hampered firefighting efforts over the weekend, as the governor declared a state of emergency in Ventura County, and the state deployed a DC-10 to drop tons of fire retardant and protect Ojai and Santa Paula. The emergency declaration meant that local agencies could be reimbursed for three-quarters of their costs in fighting the blaze. A precautionary evacuation notice was expected to be fully lifted Monday evening for Ojai, but another one was expected to stay in effect along Highway 33 from Rose Valley Road to Lockwood Valley Road. In recent days, Red Cross shelters in Ojai, Ventura, Santa Paula and Frazier Park had nearly 70 overnight stays, mainly by students forced to evacuate Thomas Aquinas College in Santa Paula. “They were concerned it was going to come down that way,” said Nick Cleary, a spokesman for the Ventura County Fire Department, “but it never really did.” Angeles Forest Meanwhile, a 206-acre brush fire in the Angeles National Forest was fully contained Monday, but some firefighters remained on scene as a precaution, authorities said. The fire, burning just south of Placerita Canyon Road and west of Sand Canyon Road, started about 4 p.m. Saturday. About 130 firefighters had the blaze 80 percent contained by Sunday night and fully contained by daybreak, said Stanton Florea of the U.S. Forest Service. About two dozen firefighters remained on patrol to watch for embers, Florea said. A picnic spot in the Placerita Canyon Natural Area was damaged, but no one was injured, said Sherry Rollman of the Angeles National Forest. Some crew members suffered heat exhaustion, Florea said. A firefighter was stung by several bees, but no serious injuries were reported, Chris Freeman of the county fire department said. The cause of the blaze was under investigation. City News Service contributed to this report. firstname.lastname@example.orgWant local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
“I’m lucky to have had a long career and to have played with some amazing players and made life-long friends. “I’ll definitely miss the camaraderie on the pitch and in the changing room, but it’s time to move on and a new challenge awaits.” Mike Blair has announced he will take up a coaching role with Glasgow Warriors after retiring from rugby with immediate effect.The 35-year-old has been troubled by a severe head knock earlier this season, which forced him to miss a game with Leinster last month.Blair has been restricted to just 12 appearances this term and was named the club’s Player of the Month last October.Capped 85 times for Scotland, the scrum-half enjoyed spells at Edinburgh, Newcastle and Brive before moving to Scotstoun. He told the club’s website: “It was always my intention to move into a coaching role and although there was an opportunity to play on next year, I believe now is the right time for me to make that change. “I had originally planned to retire at the end of last season, but I’m glad Gregor (Townsend) persuaded me to play on at Glasgow. I’ve really enjoyed the season and it’s a brilliant environment to be part of. “With only a few games left this season, I have unfortunately run out of time to be able to regain my fitness before the end of this campaign. “My recent spell on the sidelines has allowed me to start coaching earlier than expected, working with scrum-halves Henry Pyrgos, Grayson Hart and Ali Price, all of whom are currently playing very well. They have been a pleasure to work with and I look forward to working with them more as the season draws to a close and extending this role to the rest of the squad as we move into next season.
Gregor Townsend won’t allow his Glasgow Warriors players to lose their focus this season following the announcement he will depart to become Scotland coach next summer. Townsend will replace Vern Cotter as boss of the national side with New Zealander Dave Rennie signing a two-year deal to take over from Townsend at Scotstoun.Warriors claimed the PRO12 title in 2015 and while he admits his post at Murrayfield is a dream come true, Townsend won’t let it alter his coaching principles and says Glasgow’s future is in safe hands under Rennie.
A reward is being offered for the return of a family dog which has been missing for five days.The owners of Winston the dog fear that he has been stolen from his home near Clady, at the border of Donegal and Tyrone. He disappeared between 10pm on Saturday 6th October and 7am on Sunday 7th October.Winston is 6 years old. He suffers from severe epilepsy and desperately needs his medication. WinstonWinston was rescued from a pound when he was only 4 months old. He saved from being put to sleep and was welcomed into his forever home. His owners are growing increasingly worried about him as Storm Callum approaches.“His disappearance is totally out of character. His family and his doggy brother Oscar are missing him terribly. Oscar will not settle and keeps barking up in the air for him,” said a family friend.Have you seen Winston?Winston’s name tag was found in the lane beside his home, which has led owners to fear he was stolen. Extensive searches were carried out in the surrounding area, but there have been no sightings of Winston since Saturday.People are being asked to keep an eye out for the dog and to alert the family if they see any postings online where attempts may be made to sell him.If you have any information please +44 7701 363008 or contact the Bring Winston Home Facebook page on : www.facebook.com/BRING-Winston-HOME-545127142608518 Bring Winston Home – family appeals for return of beloved dog was last modified: October 11th, 2018 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:bring winston homeMISSING DOGwinston
4 December 2013 While trade and investment between South Africa and Nigeria had increased substantially since 1999, there was still potential to build on this, Deputy Trade and Industry Minister Elizabeth Thabethe told a seminar in Abuja, Nigeria on Monday. The seminar was part of a three-day outward selling and investment mission to Abuja and Lagos which was organised by the South Africa’s Department of Trade and Industry (DTI). “South Africa recognises the need to further strengthen our trade and economic ties, hence this mission, to give our business people an opportunity to engage.” Thabethe said Nigeria was one of South Africa’s most important trading partners on the continent because of its strategic location, large population and massive natural resources. She said that, since 2003, South Africa companies and organisations had initiated 28 large-scale foreign direct investment projects in Nigeria, together amounting to R35.3-billion in investment, which had created an estimated 5 500 jobs. “There are other planned big investments that are yet to enter the Nigerian market, and judging by the way the current investments are doing, these projects will contribute immensely to the Nigerian economy.” Thabethe encouraged Nigerian businesspeople to take advantage opportunities to invest in South Africa. Louis Mnguni, South Africa’s High Commissioner to Nigeria, told the seminar that the partnership between the two countries should focus on the economic upliftment of the continent. Economic growth was meaningless, he said, if it was not translated into the development of people in both countries. Thabethe was accompanied on her trip by a delegation of South African business people involved in agriculture, engineering, renewable energy, information and communication technology, mining and chemicals. SAinfo reporter
The loss prevention/asset protection industry is full of hard-chargers—individuals striving to get better, to excel at what they do, to make a difference. But increasing loss, crime, and intense retail competition mean we need to continue to get even better.And the LP industry has really responded over the last years to support our career field with a top-flight LP magazine, the LP Foundation and its LPQ and LPC certifications, CFI training and credentials, ASIS CPP and other certifications, daily and weekly e-newsletters, great industry associations and their excellent conferences, the Loss Prevention Research Council (LPRC) with over 300 completed LP/AP research projects and counting, and even more good, specific LP/AP training and credentials up and running or on the way, to name just a few.Education can be a disruptive innovation, especially online learning. Job performance training injects critical and evolving knowledge and skills into practitioners. We all really do need to know and be good at what and how to accomplish our missions. Observation or ride-along training helps, but most of what happens in our business may not actually occur in our presence so that we can learn how to deal with it. In-person training is good too, but outcomes depend on the trainer’s skills. Online and computer-based training programs often provide more content and delivery consistency.- Sponsor – New Online Course and CertificateTo this end, the University of Florida has now fielded the first course of what may become three online LP/AP problem-solving courses. The idea is to support the retail associations, the LP Foundation, and its certifications, as well as individuals and retail chains with a certificate program.The course title is “Introduction to Evidence-Based Loss Prevention” (EBLP). As the first of three courses, this online course is designed to help participants better understand how to use a theory-driven, evidence-based, systematic, crime-prevention process to make people, places, and assets safer and more secure. The course contains six modules:Crime/Loss and Loss Prevention: Defining Impact and ProcessBasics of Evidence-Based PracticeEnvironment and Behavior: Using Theory to Understand and Solve ProblemsThe Problem-Solving Process: SARA and BeyondEBLP Case Study ExamplesUse the EBLP Process and Worksheets to Solve a ProblemI would encourage individuals and organizations looking to develop or enhance evidence-based, problem-solving skills for new or even experienced LP/AP practitioners to check this program out at ufl.edu. Enter the course name in the search bar.The University of Florida’s Eric Ryan would also be happy to discuss providing course demos, group rates, and program objectives and process at any time with you. Contact him at eric (at) dce (dot) ufl (dot) edu.Featured ResearchIn this column, we’ve often discussed precision problem-solving. Precision means better outcomes with fewer negative side effects. And greater precision comes from a better problem diagnosis, meaning a more complete description of the very specific problem and its likely causes and where and when it’s clustered. Recognizing one size does not fit all, retailers increasingly assign risk and vulnerability scores to their locations.Risk estimates how much relative exposure a given store has to nearby clusters of surrounding offenders (the more likely offenders, the higher the risk) and how accessible the location is to these offenders. Store risk obviously varies widely, even within markets. Retailers subscribe to services that estimate area risk using reported crime and estimated social disorganization as examples.Relative vulnerability is how well a store, distribution center, or office is capable of handling crime attempts. Every store’s ability to prevent and handle problems also varies. A place manager’s loss control knowledge and commitment varies. So does their AP toolkit. Historic loss, shrinkage, manager performance, reported incidents, and other metrics help retailers prioritize support.The currently described research was an earlier attempt to gauge whether and how retail chains segregate stores into risk and vulnerability bands for more precise protective support. The LPRC team is currently preparing to collect even more store risk and vulnerability process data in a new project.Study Method: Loss prevention executives from twenty-one companies in six categories (mass merchants, department stores, drug stores, apparel stores, specialty stores, and grocery and dollar stores) completed surveys.Results: Almost all the retailers we talked to use some process and data to evaluate each store’s relative risk and vulnerability. Following are some study highlights.By far, the type of risk data most likely to be collected by the participating companies is actual loss/shrink, collected by almost all (95.2%) of the participants. More than two-thirds (71.4%) of the loss prevention executives indicate they collect data on the number of incidents by crime, and a similar percentage (66.7%) collects data on the number of accidents at the store level.Approximately four-fifths (81.0%) of the LP executives surveyed indicate they use the risk data they collect at the store level to make a risk profile for each store or to classify stores into categories. Nearly three-fifths (58.8%) of the companies who report using store-level risk data to classify their stores have three classification levels based on this data. Nearly one-quarter (23.5%) of these respondents have five classification levels based on store-level risk data. The most typical classification schemes are ordered number or letter categories such as “1, 2, 3, 4, 5” or “A, B, C” or categorical ranking schemes such as “low, medium, high.”More than two-fifths (41.2%) of the participants that classify their stores based on store-level risk data determine which stores belong in each category based on a combination score of actual loss/shrink, number of incidents, and other data collected. About 30 percent of the companies that classify their stores based on risk data do so based on a combination of actual loss/shrink and LP measures present in a store, such as EAS, CCTV, and so forth.Nearly one-half (47.1%) of the participants who assign stores to categories based on risk data have classified between 2 percent and 5 percent of their stores in their highest risk category. About one-quarter (23.6%) of these respondents have classified between 7 percent and 10 percent of their stores in their highest risk category. About 30 percent of these executives report 15 percent or more of their stores have been classified in their highest risk category.About 30 percent of the participants who assign stores to categories based on risk data report that the average loss/shrink rate (as a percentage of sales) for stores in their highest risk category is between 1.0 percent and 2.1 percent. Almost one-quarter (23.5%) of these respondents indicate that the average loss-shrink rate for stores in their highest risk category is 3.0 percent. Nearly one-half (47.1%) of the participants who assign stores to categories based on risk data indicate that they conduct risk assessments and reclassify stores once a year.As mentioned above, the LPRC is working to generate more risk and vulnerability rating data and process ideas. Please let us know your willingness to participate in understanding even better ways to measure and predict store and department loss and crime levels.Recommended ReadingEvaluating Crime Prevention Strategies edited by Johannes Knutsson and Nick Tilley and distributed by Lynne Rienner Publishers, Inc., Boulder, Colorado (2010). This resource describes the differing reasons for assessing current and proposed crime and loss control programs and methods, as well as different evaluation methods. It’s never enough to employ technologies or tactics without evaluating how well an effort was actually executed, its impact on the issue, estimated ROI, and any good, neutral, or negative side effects. As a committed experimental criminologist, I recognize randomized controlled trials usually provide the strongest evidence and usable ROI metrics, but are often not feasible due to budgets, expertise, small sample sizes, and sparse event or outcome data. This book provides evaluation options. 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Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingCDP sector grew 23%, saw first major acquisitions in second half of 2018 CDP sector grew 23%, saw first major acquisitions in second half of 2018You are here: Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities.Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of 23 percent over the last six months across employment, vendors and funding. That reflects an increase of 15 new vendors, 1,256 new employees and additional funding of $317 million.Institute head David Raab said via email that “more new companies [were] founded recently and designed from the start as CDPs,” compared to older companies that were founded “as something else and switched.” The newer crop of startups are smaller, less funded and distributed across the categories of access, analytics and campaign management.Total 2018 revenue across 78 CDP vendors reached $740 million, according to the report. It projects the sector will reach $1 billion this year.Acquisitions, platform evolution. While there is little sign yet of consolidation in this sector, the report points to what it called “the first two major CDP acquisitions” in the last half of 2018.In July, Salesforce bought marketing analytics platform Datorama. It doesn’t meet the literal definition of a CDP — it doesn’t do identity resolution, for instance — but Raab believes it is evolving toward one. In August, ARM Holdings, which owns ARM semiconductors, bought CDP Treasure Data as part of its announced intention to become a bigger player in the Internet of Things space.Although it insists it is not providing a CDP, Salesforce is beginning to provide a more centralized, golden master of customer data, such as with its Customer 360 launch for B2C in September. In October, Oracle said it is launching a “CDP-plus,” and a coalition that includes Adobe, Microsoft and SAP announced an Open Data Initiative to provide a complete view of customer experiences in real-time.Definition and trends. The Institute defines CDPs as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” For marketers, the CDP idea is manifesting inside other platforms and initiatives, providing many options and moving toward some best practices for how centralized customer data should be handled.By contrast, other customer data-handling tools like Customer Relationship Management systems work with their own data, store it for limited periods and include third-party data (like Data Management Platforms), or interact directly with customers, like web content management.One clear trend, according to the report, is a long-term shift away from data access-only CDPs, whose job is primarily to acquire, resolve and manage customer data from every available resource. Those types of CDPs dropped to 26 percent of the surveyed companies’ employment share in the past six months, from 53 percent at the end of 2016, although access vendors are still the largest and best funded.From the CDP Institute reportAnalysis-oriented CDPs include data access, and they have continued to represent between one-fifth and one-quarter of the sector’s employment share since the reports started in late 2016. But CDPs offering campaign tools, which also include both access and analysis, have grown the most since 2016, now representing 49 percent, compared to 24 percent two years ago.Why you should care. The basic takeaway of the new report, Raab said, is that this is “still a young and dynamic industry, testing a lot of different niche approaches without any one dominant model emerging.”For marketers, the sector’s dynamism means that efforts to maintain a golden record of customer data from all sources can be implemented in many different standalone tools or in various components of existing platforms.The growth of CDPs with campaign tools, for instance, indicates that marketers will increasingly have the option of managing campaigns alongside a centralized, CDP-like data repository that can be used by other tools.This story first appeared on MarTech Today. For more on marketing technology, click here.The post CDP sector grew 23%, saw first major acquisitions in second half of 2018 appeared first on Marketing Land.From our sponsors: CDP sector grew 23%, saw first major acquisitions in second half of 2018 Posted on 3rd January 2019Digital Marketing FacebookshareTwittertweetGoogle+share